Media Director, Performance

Brooklyn, NY
Full Time
Media
Experienced

MEDIA DIRECTOR, PERFORMANCE

Who We Are

Madwell is a Brooklyn-based creative collective built to disrupt the traditional agency model. Why? Because we believe successful marketing can be anything. And we love that. We were founded in 2010 in Bushwick, Brooklyn and still call that colorful, creative neighborhood home. (We also call Denver home—that’s where you’ll find our sister office.) We believe that wild creativity can live happily alongside a laser-focus on results, and we consistently work with a wide range of clients including cosmetics, telcom, spirits, and oh so much more. 
 

What You’ll Do

At Madwell, we believe that the medium is the message. That where a message shows up in the world is just as important as what that message says. And because of that belief, our performance media team is responsible for fine tuning the right message in the right place at the right time with the right person. As a Performance Media Director, you’ll be leading and guiding the agency’s performance media capabilities - from planning to execution to optimizing. You’ll create outsized results for clients - no matter their KPI.

 

Responsibilities include, but are not limited to:

  • Oversee the setup, execution, and optimization of campaigns in owned channel platforms and/or  DSPs, while tapping into data performance to improve campaign effectiveness.
  • Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).
  • Direct management on platforms and tools such as DV360, Google Ads, Microsoft, Meta Ads Manager, TikTok Ads Manager, Amazon DSP, Tabelu and/or Looker Studio, etc.
  • Push for innovative and never-been-done-before performance media strategies and ways of working to deliver on the dynamic needs of our clients. 
  • Develop measurement and optimization strategies for tactical media plans. Work alongside the team to ensure reporting delivers on meaningful  insights and actionable recommendations for clients. 
  • Manage budget allocations and ROAS analysis for all demand  generation and performance initiatives.
  • Commanding a room through persuasive, compelling presentations. Be unflappable when things get tricky. A keen ability to present complex ideas that inspires junior team members and c-suite executives.
  • Guide and mentor the mediums team across various digital channel experts (i.e. social, programmatic, search, etc.) 
  • Prioritizing diversity, equity, and inclusion in all aspects of our work.

Our Must-Haves

  • 8+ years of performance and digital media experience at a media or creative agency 
  • Strong knowledge and experience planning, buying, executing, and optimizing performance media across channels: Display (DV360 preferred), Paid Social, Paid Search, OLV/CTV, Native, Audio, Digital OOH
  • Proven track record of advising optimal investment and audience strategy to achieve the campaign goals and drive strong return on investment 
  • Success building and maintaining client relationships while managing an internal team
  • Distills complex data into actionable and meaningful insights that map back to larger KPIs and business objectives 
 

Lines of Report

 

Reporting to: Head of Integrated Strategy

Direct reports could include: Senior Media Manager(s), Media Manager(s)

 

Madwell Values

  • Adaptability
  • Experimentation
  • Independence
  • People
  • Diversity
  • Initiative
  • Partnership
  • Safe Space
  • Open Mindset
  • Discipline of Vision

If you’re interested in learning more about our values, check out our website: https://www.madwell.com/values/index.html

Our Diversity Commitment

The stress of job searching can make you wonder if you’re enough. Studies have even shown that women and people of color are less likely to apply to jobs when they don’t meet every qualification. We believe that you ARE enough, and that it’s okay not to meet every requirement. 

At Madwell, we are committed to building a diverse, inclusive, and authentic workplace. If you’re excited to work with us but not sure you check every box, apply anyway! You may be just right for this role or other roles.

Salary Range: $130,000 - $160,000

* This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY  to be considered for this role. This role requires the candidate to be in the Brooklyn office 3 times a week*

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