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Freelance Senior Strategist

Who We Are

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at

Who You Are

You’re a critical thinker gifted with a healthy dose of curiosity, intellect and vision. You’re a strategist because you love solving complex problems and take a ‘can-do’ approach in your work that makes way for innovation. Your deep consumer knowledge allows you to distill complex data, then step back to tell a clear and compelling story for clients and your teammates alike. You’re the Freelance Senior Strategist we’re looking for and we want to work with you.

What You’ll Do

As a Freelance Senior Strategist at Madwell you’ll be part of a team building the campaign strategy and comms messaging for one of our largest clients. Your primary client is high on the Fortune 500, and your first order of business? Win over the gaming community. You’ll be our in-house expert on everything related to the client’s business, brand, and target audience and you’ll routinely identify new opportunities and insights to inspire our team. This is a freelance role with the possibility of becoming permanent.

Specifically, you’ll be:

  • Developing, refining, and documenting brand strategies and campaign/comms strategy
  • Providing thought leadership based on data driven insights
  • Developing and maintaining a consumer-centric communications plan for creative and strategy teams to ensure accuracy of multi-channel messaging
  • Mapping the customer experience through journey maps, diagrams, and hands on research
  • Validating hypotheses through data analysis using tools such as MRI, Helixa and other platforms
  • Collaborating with a cross-disciplinary team of creatives, strategists and media to connect the dots between strategy and execution
  • Writing and presenting reports, decks, or other client facing documentation

Our Must-Haves

  • An affinity for online gaming and/or familiar with the gaming community
  • Deep yet varied experience across many aspects of strategy: brand, comms, social, paid media, experiential, digital, go to market, etc.
  • Strong working knowledge of consumer insight tools and resources
  • Proven ability to build and document brand, comms planning and marketing strategies
  • Ability to start ASAP 

Where You’ve Been

  • 5-8+ years working as a strategist or account planner either in a creative agency setting or brand-side

Interested? Please Send Us:

  • Your resume
  • A nontraditional cover letter letting us know why you want in on Madwell

Our Diversity Commitment 

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.


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