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Senior Communications Strategist, Social Media

Who We Are

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at Madwell.com

 

Who You Are

A seasoned strategist with an eye for new technology, emerging platforms and pop culture.  You’re on the pulse of cultural nuance, and your main source of inspiration? Gaming. 

You’re a gamer yourself, but above all you understand the all ways gaming inspires mass media as well as niche communities on Reddit, Discord and Twitch. You know social and streaming platforms are fundamental to a gaming-led communications plan, and you appreciate the sheer scale of their marketing potential. Dedicated, curious and detail oriented, you bring a fresh perspective to any campaign.

 

What You’ll Do

Your primary client is high on the Fortune 500, and your first order of business? Win over the gaming community. No sweat, because you enjoy gaming, and you have the chops to architect communications strategies that will resonate in this space. 

You’ll author social strategy, lead campaign development, and inspire teams to think differently about media channels and platforms. Equal parts charismatic and objective-oriented, you understand the larger media mix and how to lead in an IAT setting. This position is based in Brooklyn, New York but will remain remote for the duration of this year.

 

Specifically, You’ll Be:

  • Leading creative briefs and brainstorms, and providing inspiration to guide the work
  • Authoring campaign playbooks and social strategy, leveraging rationale, data, and sources to support your perspective
  • Writing channel strategy against specific initiatives on Twitch, Twitter and Reddit
  • Working directly with high-priority media partners in the gaming space
  • Authoring comms frameworks and rollout plans for major initiatives 
  • Working in partnership with our internal media teams as well as our IAT partners to provide holistic, social-first recommendations
  • Authoring and implementing digitally-led creative learning agendas 
  • Sourcing insights on your own or through social listening tools
  • Mentoring junior staff members

 

Our Must-Haves

  • Advanced marketing knowledge of platform capabilities across all major social, video and streaming platforms
  • Poised and comfortable presenting to Senior. Clients
  • A solution-oriented mindset and the ability to adapt and ‘lean in’ to challenges
  • Ability to work with social listening tools (Pulsar, Brandwatch), crunch numbers and apply data insights to ongoing workstreams
  • Knowledgeable and passionate about gaming

 

What We Offer

  • Competitive medical, dental, and vision benefits, including a subscription to One Medical
  • Generous vacation policy
  • Retirement plan with matching
  • Performance-based bonuses
  • 12 weeks paid parental leave as a proud member of Pledge Parental Leave
  • Commuter benefits
  • Team and company outings and events
  • Monday morning brunch, free snacks, and coffee & beer on tap
  • Pet-friendly offices

 

Where You’ve Been

  • 4-6 years of experience in social media at a creative agency or in-house
  • 2 years of paid social experience or at a media agency 
  • Proven ability to own social strategy from end to end for major brands

 

Interested? Please Send Us:

  • Your resume
  • A nontraditional cover letter letting us know why you want in on Madwell

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.



 

 

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