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Planning Director

Hi! We’re Madwell.

We’re an independent advertising & marketing agency that began with offices in Brooklyn, New York and Denver, Colorado. We believe in being truly full-service, with strategy, creative, and media all working together on one team. After 8 years in business and over 100 people in the US, we’ve opened our first global office in Hong Kong. And we’re looking for smart, creative people like you to join us.  

Our site:

Our team:

Our work:

Who You Are

You are a critical thinker gifted with a healthy dose of curiosity, intellect, and vision. You are a strategist because you love solving complex problems and take a “can-do” approach in your work that makes way for innovation. Your deep consumer knowledge allows you to distill complex data, then step back to tell a clear and compelling story for clients and your teammates alike. You’re the Strategy Director we’ve been looking for and we can’t wait to meet you.

What You’ll Do

As Strategy Director at Madwell, you will play an essential role in helping us lay the groundwork at our brand-new Hong Kong office. You will balance your time between rolling up your sleeves to work with your internal colleagues and working directly with the client to sell, promote, and defend our work. You will be our in-house expert on everything related to the client’s business, brand, and target audience and you’ll routinely identify new opportunities and insights to inspire our team.

As an experienced strategist, you will utilize our existing tools and processes while adding your own unique expertise to ours, leading and mentoring others along the way. You will also be responsible for advocating for and supporting the strategy process in Hong Kong while collaborating with members of our strategy team in other offices.


  • Listening to our clients’ business needs, and delivering strategies that meet and exceed their objectives and KPIs
  • Provide thought leadership around consumer-centric marketing based on data driven insights
  • Develop and maintain the consumer profile for creative and strategy teams to foster a deep understanding of audience/consumer
  • Mapping the customer experience through journey maps, diagrams, and hands on research.
  • Oversee, and conducting if necessary, primary field research including interview, focus groups, or other innovative methodologies
  • Analyzing data, including Google Analytics, MRI, GWI, and other platforms
  • Collaborate with Media and Social teams on strategic planning and mapping messaging and creative needs to media plans
  • Writing and presenting reports, decks, or other client facing documentation

Our Must Haves

  • Deep yet varied experience across many aspects of strategy: brand, comms, social, paid media, experiential, digital, go to market, etc.
  • Strong working knowledge of consumer insight tools and resources
  • Proven ability to build and document brand and marketing strategies
  • Experience working with VP and executive level clients

Where You’ve Been

  • 5-8+ years working as a strategist or account planner either in a creative agency setting or brand-side

We offer a competitive salary, collaborate work environment, and plenty of room for growth. Includes paid vacation, insurance, parental leave, and company activities.

Interested? Please Send Us:

  • Your resume
  • A cover letter letting us why you want in on Madwell Hong Kong
  • A link to your work

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.

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