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Brand Strategist

Who You Are

You’re a critical thinker gifted with a healthy dose of curiosity, intellect and vision. You’re a strategist because you love solving complex problems and take a ‘can-do’ approach in your work that makes way for innovation. Your deep consumer knowledge allows you to distill complex data, then step back to tell a clear and compelling story for clients and your teammates alike. You’re the Strategist we’ve been looking for, and we want to meet you.

What You’ll Do

As Strategist at Madwell, you’ll be responsible for developing strategies across all phases of the client relationship including initial brand strategies, ongoing campaigns, one-off activations, or new product launches. You’ll balance your time between rolling up your sleeves to work with your internal colleagues and working directly with the client to sell, promote, and defend our work. You’ll be our in-house expert on everything related to the client’s business, brand, and target audience and you’ll routinely identify new opportunities and insights to inspire our team. You’ll report into our Strategy Director.

Specifically, you’ll be:

  • Developing, refining, and documenting brand strategies and campaign/comms strategies across one large account to start
  • Listening to our client’s business needs, and with our Strategy Director, delivering strategies that meet and exceed their objectives and KPIs
  • Helping to develop and maintain the consumer profile for creative and strategy teams to foster a deep understanding of audience/consumer and develop trend newsletters for clients
  • Helping to guide creative teams, from creative brief through the evaluation of the creative output
  • Partnering with Account Directors to uncover future opportunities for our clients
  • Conducting if necessary, primary field research including interview, focus groups, or other innovative methodologies
  • Analyzing data, including Simmons, Google Analytics, MRI, GWI, and other platforms
  • Collaborating with Media and Social teams on strategic planning and mapping messaging and creative needs to media plans
  • Writing and presenting reports, decks, or other client facing documentation

Our Must-Haves

  • Deep yet varied experience across many aspects of strategy: brand, comms, social, paid media, experiential, digital, go to market, etc.
  • Working knowledge of consumer insight tools and resources
  • An understanding of Simmons and developing trend newsletters
  • Experience in conducting qualitative and quantitative research methodologies
  • Previous experience with with startup or technology companies a plus

Where You’ve Been

5+ years working as a strategist or account planner either in a creative agency setting on brandside

Interested? Please Send Us:

  • Your resume
  • A nontraditional cover letter letting us know why you want in on Madwell

About Us

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at Madwell.com.

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.


 

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