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Associate Director, Social Strategy

Associate Director, Social Strategy

Who We Are

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at

Who You Are

From its main streets to its rabbit holes, you know social media inside and out. You’re a thought leader attuned to new and emerging social trends; platform innovation and emerging channel behaviors are your jam. While you know the ‘best practice’ playbook by heart, you have zero interest in off the shelf social plans. Weaving clear, complete strategic visions is at the heart of what you do best. You’re the Associate Director of Social Strategy we’re looking for and we want you on our team.

What You’ll Do

As an Associate Director of Social Strategy at Madwell you’ll lead the development of brand-focused social strategies across multiple workstreams. Your primary client is high on the Fortune 500, and your first order of business? Win over the gaming community. No sweat, because you enjoy gaming, and you have the chops to architect and action social tactics that will resonate in this space. 

Specifically, you’ll be:

  • Creating social playbooks and tactical plans that will bring voltage and scale to major campaign moments
  • Spearheading channel plans and leading channel-specific initiatives on Twitch
  • Writing briefs and guiding creative teams
  • Working directly with brand strategy to create presentations and package recommendations
  • Working with interagency teams to brief, define and optimize social creative against defined KPIs 
  • Sourcing insights on your own or through social listening tools
  • Seamlessly moving between rolling up your sleeves in the work and presenting to senior executives on the client side

Our Must-Haves 

  • Deep knowledge of core social channels and broader digital landscape 
  • The perspective that a challenge is really an invitation to create better, bolder work
  • The ability to navigate both the creative and analytical sides of social media. You can tell stories with data (versus simply just reporting on the numbers) and know how to identify clear implications and recommendations
  • Experience with Brandwatch, Sprinklr, Pulsar 
  • Experience working directly with platform partners (Facebook, Twitter, Twitch, Reddit, Tik Tok) and in an IAT model
  • A collaborative spirit who can work with creative teams to make the complex simple 
  • The ability to communicate your ideas and strategies articulately and persuasively, both internally and externally
  • An affinity for online gaming and/or familiar with the gaming community

What We Offer

  • Competitive medical, dental, and vision benefits, including a subscription to One Medical
  • Generous vacation policy, plus the week off between Christmas and New Year's
  • Retirement plan with matching
  • Performance-based bonuses
  • 12 weeks paid parental leave as a proud member of Pledge PL, plus 4 weeks of optional flexible work arrangements 
  • Commuter benefits
  • Team and company outings and events
  • Monday morning brunch, free snacks, and coffee & beer on tap
  • Pet-friendly offices

Where You’ve Been

  • 5-8 years of experience in social media, including agency experience
  • Experience in comms strategy or paid social is preferred
  • Demonstrated experience establishing, developing, and growing client relationships and accounts

Interested? Please Send Us:

  • A Resume/CV
  • A nontraditional cover letter letting us know why you want in on Madwell 


Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply. 


No phone calls or recruiters please.


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