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Strategy Director, Comms Planning

Who We Are

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at Madwell.com.

Who You Are

You’re a critical thinker gifted with a healthy dose of curiosity, intellect, and vision. New technology and emerging platforms fascinate you. You know comms is more than paid media alone, and you’re excited to be part of a fully integrated, wildly creative ecosystem.  You push boundaries and inspire those around you. Your superpower is the ability to make the complex simple. You appreciate the fact that creativity is most powerful when fueled by diversity of thought, experience, and perspective, and that agency culture is healthiest when people are empowered to show up authentically.

What You’ll Do

As a Strategy Director, Comms Planning, you'll author cohesive channel planning and campaign strategy that will inspire creative teams and clients alike. You'll work alongside media and social specialists to create the 360 view of the brand ecosystem. This role is based in our Brooklyn, New York office, but will remain remote until December 2021.  

Specifically, you’ll be:

  • Creating cohesive and inspiring communications strategies and frameworks across complex and expansive campaign ecosystems
  • Sparking innovation at the business level, using insights leveraged from data (Google Analytics, MRI, ComScore, and other platforms) to inform the when, where and how of all brand initiatives
  • Working collaboratively with brand strategy and creative directors to ensure all touchpoints marry each brand’s purpose and vision
  • Driving teams to think differently about how to leverage existing and emerging channels
  • Listening to our client's business needs, and delivering strategies that meet and exceed their objectives and KPIs
  • Leading across a range of brands that have category disruptor in their DNA

Our Must-Haves

  • Experience working with VP and executive level clients
  • Excellent deck-building and presentation skills
  • Deep knowledge of all major video, streaming and social platforms 
  • Experience contributing to holistic media plans, with the ability to speak to how each touchpoint fits within a channel strategy
  • Strong knowledge of consumer insight tools and resources (Simmons, web analytics, Google Analytics)
  • Desire to work in a creatively-driven environment 

Where You’ve Been

  • 9+ years in comms, social or channel strategy, preferably at a creative agency
  • Experience working at a media agency is preferred but not required
  • An understanding of and interest in social media and emerging platforms

What We Offer

  • Competitive medical, dental, and vision benefits, including a subscription to One Medical
  • Generous vacation policy, plus the week off between Christmas and New Year's
  • Retirement plan with matching
  • Performance-based bonuses
  • 12 weeks paid parental leave as a proud member of Pledge PL, plus 4 weeks of optional flexible work arrangements 
  • Commuter benefits
  • Team and company outings and events
  • Monday morning brunch, free snacks, and coffee & beer on tap
  • Pet-friendly offices

Interested? Please Send Us:

  • Your resume
  • A nontraditional cover letter letting us know why you want in on Madwell

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.

 

 

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