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Strategy Director

Who We Are

We’re Madwell, a full-service creative agency headquartered in sunny Bushwick with sister offices in Denver and Hong Kong. Get to know us at

Who You Are

You’re a critical thinker gifted with a healthy dose of curiosity, intellect and vision. You’re a strategist because you love solving complex problems and take a ‘can-do’ approach in your work that makes way for innovation. Your deep consumer knowledge allows you to distill complex data, then step back to tell a clear and compelling story for clients and your teammates alike. Moreover, you’re passionate about marketing to communities of color and underserved communities in an authentic way. You’re excited to develop practices that lead Madwell’s efforts to create more inclusive marketing campaigns.

What You’ll Do

As Strategy Director at Madwell in our Hong Kong office, you’ll be responsible for developing strategies across all phases of our client accounts. This could include initial brand strategy, ongoing campaigns, one-off activations, and even new product/feature launches. You’ll balance your time between rolling up your sleeves to work with your internal colleagues and working directly with the client to sell, promote, and defend our work. You’ll be our in-house expert on everything related to the client’s business, brand, and target audience and you’ll routinely identify new opportunities and insights to inspire our team.

As an experienced strategist, you’ll utilize our existing tools and processes while adding your own unique expertise to ours, leading and mentoring others along the way. You’ll also be responsible for advocating for and supporting the strategy process in Hong Kong while collaborating with members of our strategy team in other offices.

Specifically, you’ll be:

  • Developing, refining, and documenting brand strategies and campaign/comms strategies across 1 core account, while supporting other smaller accounts
  • Listening to our client’s business needs, and delivering strategies that meet and exceed their objectives and KPIs
  • Uncovering and interpreting relevant cross-cultural and social trends with a focus on driving brand initiatives across multiple communities
  • Provide thought leadership around cross-cultural consumer marketing based on data driven insights
  • Developing and maintaining the consumer profile for creative and strategy teams to foster a deep understanding of audience/consumer
  • Mapping the customer experience through journey maps, diagrams, and hands on research.
  • Overseeing, and conducting if necessary, primary field research including interview, focus groups, or other innovative methodologies
  • Analyzing data, including Google Analytics, MRI, GWI, and other platforms
  • Collaborating with Media and Social teams on strategic planning and mapping messaging and creative needs to media plans
  • Writing and presenting reports, decks, or other client facing documentation

Our Must-Haves

  • Deep yet varied experience across many aspects of strategy: brand, comms, social, paid media, experiential, digital, go to market, etc.
  • Strong working knowledge of consumer insight tools and resources
  • Proven ability to build and document brand and marketing strategies
  • Experience working with VP and executive level clients

What We Offer

  • Competitive medical and dental benefits
  • Generous vacation policy
  • Team and company outings and events
  • Pet-friendly offices

Where You’ve Been

  • 8+ years working as a strategist or account planner either in a creative agency setting or brand-side

Our Diversity Commitment

We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer. We encourage future Madwellians from traditionally underrepresented and underserved communities to apply.

No phone calls or recruiters please.


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