Media Buyer - Performance

Brooklyn, NY
Full Time
Media
Mid Level

MEDIA BUYER - PERFORMANCE

 

Who You Are

You’re a natural organizer, a calm in the storm type who loves the process of developing and implementing media campaigns and marketing plans. You’ll roll up your sleeves and comfortably develop, collaborate and execute on paid media strategy from creation through to completion, equally comfortable working as a team and being hands on across ad platforms. 

What You’ll Do

At Madwell, we believe the message and medium are deeply intertwined, and as a digital marketer with performance and planning experience, you’ll be assisting the Media team in the creation and execution of bespoke media plans that can spark or elevate a creative idea. You’ll be working closely with individual clients to make their marketing plans a reality in a timely and logical way, with a focus on paid social, search and digital media. 

Responsibilities include, but are not limited to:

  • Developing impactful media strategy and plans that align with research and insights and executed to high standards
  • Producing recommendations for campaign optimizations and demonstrating the efficacy of our campaigns strategy through thorough analysis 
  • Maintaining vendor relationships to be first to know about new media opportunities.
  • Contributing to the creative process with knowledge of new-to-market digital opportunities, data-driven insights, and unique media formats to help bridge the ideas and placements
  • Executing on approved media plans, including launching paid social campaigns in platform, search and other digital campaigns, providing accurate specs to creative teams, trafficking and setting up campaigns, and tracking performance
  • Managing campaign budgets and reconciliations
  • Building client facing and ad hoc reporting dashboards for measurement, optimization and reading out results.
  • Collaborating with cross-functional teams and media partners to ensure quality and timeliness of deliverables
  • Presenting media recommendations and campaign performance in a clear, compelling and persuasive way

Our Must-Haves

  • Previous success in the planning and execution of digital and performance media campaigns
  • Experience executing campaigns across social and search media platforms (Meta, TikTok, LinkedIn, Google, Microsoft etc.)
  • Experience with media planning tools (e.g. Media consumption, Nielsen Media Impact, Competitive research, Google Analytics)
  • Can synthesize strategic information to craft a cogent and compelling POV to present to clients, cross-department, or agency partners
  • Excellent organizational skills and detail-oriented mindset
  • Strong analytical thinking and the ability to tell stories with data
  • Located within commuting distance of Brooklyn, NY or Denver, CO and able to come into the office twice a week, on Tuesdays and Thursdays.

Where You’ve Been

  • 2+ years experience in an agency setting in an associate media planner/buyer or a media planner/buyer role
  • Current knowledge of trends and media best practices in digital, search and social 
  • An ability to dive deep into the female and/or mom audience mindset.
  • Past experience in CPG and/or big box retail is a plus
  • Hands-on keyboard in-platform experience

Lines of Report

Reporting to: Media Supervisor or Group Media Director

Madwell Values

  • Has an independent spirit and takes initiative to experiment
  • Demonstrates an open mindset
  • Engages with empathy and embodies a work ethic that makes us stronger when we work together
  • Covers for others when necessary and lifts where others cannot
  • Recognizes that sameness is not a strength and supports and welcomes a diverse perspective

Our Diversity Commitment
We celebrate diversity in our employees and we’re committed to building a safe and inclusive workplace environment where we all can thrive. We’re proud to be an equal opportunity employer.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Madwell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Salary Range: $70,000 - $89,999

* This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY to be considered for this role.*

 

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